Modernbride.com's extensive redesign integrated editorial content with contextual single and multi-advertiser solutions. Editorial features included enhanced Photo Galleries, an interactive Budget Tool, and Real Wedding content. New advertiser programs offered a Jewelry Boutique, in-depth local vendor profiles, and sorting capabilities for 1000s of Dressfinder gowns. IAB ad standards were adopted and an Intranet for the Sales team was proposed. The result was a 100%+ increase in pageviews, uniques, and revenue.