MELANIA (meh-lah-KNEE-ah)



INFORMATION DESIGN
PUBLISHING
ENTERTAINMENT
E-COMMERCE
Maytag
Pfizer (1 of 6)
Kodak
Complete Tax
Intel Viiv
PROMOTIONAL

HANDMADE

Pfizer (Agouron)
CCA Advertising needed an online extension of their print campaign for Pfizer's HIV drug, Viracept. The result is a website where patients taking Viracept openly discuss the benefits of the drug and challenges they face in their daily lives. This honest approach incorporated interactive FAQs to clearly explain how Viracept works. The site won the Medical Marketing Association Gold IN-AWE Award.