Melania Semerad-Radulescu
Select Clients CondéNast, CondéNet, Herman Miller, NBC, Nickelodeon, Toys 'R Us, MTV, CollegeBoard, Pfizer, IBM, GE, T.Rowe Price, Citibank, Maytag, Intel, Kodak, Hearst, Newsweek

Experience 13 years award-winning interactive design experience

CollegeBoard, NYC: Art Director / Internet, 2007 - present
Design interactive applications for the CollegeBoard sites (35,000+ pages), oriented for
3 different audiences (students, parents, and professionals)
Design minisites, emails, and ad campaigns for the marketing department
Create and maintain an online style guide for the new CB Professional site, and work
within an existing style guide, extending the design guidelines for new site additions
Manage a team of 4 in-house designers and review projects from external design firms

CondéNet Creative Services, NYC: Design Director / Internet, 2005 - 2007
Oversaw the design process start to finish: served as chief liaison with project managers,
established scope of design needs, delegated work, set and enforced visual direction,
ensured design solutions were on time and budget
Managed 8-10 fulltime designers and flash programmers: determined and documented
workflow, led daily status meeting, recruited new hires, maintained network of freelancers
Designed ad solutions for epicurious.com, concierge.com, style.com, men.style.com:
minisites, rich media, ad units, sweepstakes, emails, marketing collateral
Kept up with new technology solutions to maintain highest standard of work

CondéNast / Fairchild Bridal Group, NYC: Creative Director / Internet, 2003 - 2005
Set global design strategy on modernbride.com, brides.com, and yourprom.com,
including brand translation, user interface, usability, and visual systems
Directed multi-phase, award-winning redesigns of all sites, bringing together business,
editorial and technical requirements
Crafted more than 80 ad solutions totaling $500,000 in new business
Managed 2 fulltime design staff members and 4 project-based freelancers

NBC, NYC: Contract Interactive Designer, 2002 - 2003
Designed web sites and online promotions for BravoTV's original programs

OliveMedia, NYC: Interactive Design Director, 2000 - 2002
Designed e-commerce sites, games, websites and online ad campaigns
Wrote and presented proposals for new business plans

eCentric Consulting, NYC: Senior Interactive Designer, 1998 - 2000
Developed branding and design for high end financial and e-commerce clients
Integral in development of website audits, usability testing and template guidelines

Siegel & Gale, NYC: Senior Interactive Designer, 1996 - 1998
Lead role in concept development, strategic branding and award-winning design of
websites for Fortune 500 companies
Adapted print campaigns for online viewing

Anderson & Lembke, NYC: Interactive Designer, 1995 - 1996
Designed sites targeting a vast European audience
Collaborated with an international team of 20 on the production and cross-platform
implementation of an e-commerce site with a focus on community and news

Herman Miller, Grand Rapids, MI: Designer, 1994 - 1995
Awarded prestigious one year internship program
Designed print and online promotions, monitored budgets and schedules, photo-shoots
and press checks

Contact

+1.646.285.6995

Portfolio


Skills
Team & Project Management
Art Direction & Visual Design
User Interface & Usability Testing
Branding Development
Advertising & Marketing
Calligraphy & Printmaking

Computer Skills
PhotoShop / ImageReady
QuarkXpress / InDesign
Illustrator
HTML - BBEdit
Flash

Languages
English - Native
Romanian - Native
German - Fluent

Education Carnegie Mellon University, Pittsburgh, PA: Bachelor of Fine Arts, 3.8/4.0 GPA
Focus in Graphic Design with core classes in Fine Arts and Industrial Design
Awarded the Tradition Award Scholarship (1990 - 1994)
Royal College of Art, London: summer program, focus in Design
Academy of Art, Salzburg: summer program, focus in Painting

Awards Webby Awards Nominee "Services" Category - 2005 - brides.com
MIN's Best of the Web - Site Design - 2004 - modernbride.com
MIN's Best of the Web - Ad Presentation - 2004 - brides.com, modernbride.com
MIN's Best of the Web - Photo Galleries - 2003 - modernbride.com
Medical Marketing Assoc. Global Award Finalist - 2002 - viracept.com
One Show Interactive Merit Award - 2001 - olivemedia.com
SmartMoney Top 10 Online Brokerage Firm - 1999 - troweprice.com
Art Directors Club of NY Merit Award - 1998 - Kodak
PRINT Design Excellence Award - 1996 - Herman Miller